Color Goes Pop

Posted by Joshua Barber, Creative Director - September 20, 2009



I am continuing to follow Ray-Ban Films "Never Hide Films" viral video campaign because of it's large spectrum of topics and style. The video "Color Goes Pop" stood out to me a bit with it's higher budget look and feel and the attention to the environment. The background has a softer quality that makes everything that is intended to be focused on very vibrant, while the use of fast/slow motion keeps cadence with the colors. Enjoy.