Saturday, July 25, 2009

100 people per minute freestyle

Posted by Joshua Barber, Creative Director - July 25, 2009



Ray-Ban's Never Hide Films latest video "100 people per minute freestyle" which features customized songs from user generated material. I like the second phase of the song which was a bit more rhythmic. Interesting outcome from their promotional booth at the SXSW music festival.

1 comments:

Chris Morales said...

Love the innovation. It links to the brand. That is what makes it relevant. Thanks for the post